Tuber of the Week #46: Road Trip

Hearing automobile marketers tell us that their car is energy efficient, and a driver will rarely need to stop for fuel is, well, yawn-inducing.

Fortunately, the folks at Volkswagen used this creative approach in convincing us regarding the message above:



I have vivid memories of an 8 am Spanish class in high school--sleepy students who were less than excited to be there.

Listening to first part of the commercial and the blah pronunciations of "vamonos" and "gracias," gave me flashbacks to that time.

Nothing like hearing 30 high schoolers butcher a foreign language first thing in the morning.

Those were the days.

20 comments:

Miranda Hardy said...

I laugh every time I see this commercial on the tv. It's very clever.

Momma Fargo said...

Ha. One thing is the marketers at VW have always been brilliant. LOL.

Maybe that's why I drive one...

Shauna Nosler said...

I had not seen that - absolutely hilareous! But what a good idea - wonder if there's one for Italian :)

Little Ms. Fun said...

Well, they got your attention! It served its purpose.

My favorite commercials are still the Quiznos one and the pothole one. That talking oven cracks me up EVERY time. LOL

secret agent woman said...

That is a cute commercial.

But I fell for the boring mpg stuff - and couldn't be happier with my Prius.

Matthew MacNish said...

That commercial is pretty funny. Not too realistic, but so what?

Pat Hatt said...

haha that is a much better commercial then them just saying stats and having their car do turns on a road

ladyfi said...

Thanks for the laugh. So funny!

Lydia Kang said...

That is the awesomest commercial ever.

Michael Offutt said...

Some of the best writers are presently working in advertising.

Brian Miller said...

ha...very nice...i am getting pretty tired of the man trying to go to the bathroom but needing to get gas in his electric car to do it...

Stephanie D said...

Just wanted to say thank you for your comment on my post today.

Miss Caitlin S. said...

hahah, they are very yawn-inducing to me, but that's usually because I decided my next "car move" will be selling it when I move so I'm never in the market for all these fancy cars they are selling. Also, 795 miles.... impressive!!! haha, I like the marketing campaign and what it reminds you of. I took German for 6 years in high school and college (collectively of course) and basically have the speaking capability of a German 2-year-old. However, that doesn't stop me from always saying German words such as "Guten Tag" (Good Day) or Danke. My girlfriend always says to me "Why do you always try to pretend you know German??!?" Well, I know a lot of words! I just have trouble stringing them together! :)

Maxi said...

Have seen this ad a few times … reminds me of my days growing up in Miami.

SuziCate said...

I love the creativity of those commercials!

Bob G. said...

SLamdunk:
I know...makes me wanna nod-out as well.
Plus the "cookie-cutter" look of darn near EVERY vehicle out there makes me wanna toss my lunch.

I will hand it to VW for coming up with some attention-grabbing adverts.
At least THEY are doing something worthwhile, and their vehicles are a bit easier on the eyes.
(love the "mini-Darth" commercial, too)

Back in the 60s, VW drove a beetle into a lake in one commercial...and it FLOATED...heckuva selling point.

At the same time, Renault made a car called the CARAVELLE/FLORIDE (we imported) that got close to 40 MPG - only had a 55 BHP engine and struggled to get to 89 MPH, but it was a nice looking car.
And it cost under $4K!!!
(but, I'm still keeping my "batmobile"...lol)

Good post and comments.

Drive safe out there.

notesfromrumblycottage said...

It has been such an enjoyable commercial. But I remember feeling that way in French class as well.

Stina Lindenblatt said...

That's hiliarious. I've never seen the commercial before. If only learning a new language was that easy. :D

julie fedderson said...

I had not seen this, but Hubs says they play it all the time on football Sundays (go figure why I haven't seen it!) Very funny--immersion learning, I guess.

Dan said...

I still have phobias from my 7am Russian course in college. There is noting like oral exercises in Russian when still hung over and sleepy in the morning.

At least the ads are general good every year, whether or not the programming is.