Hearing automobile marketers tell us that their car is energy efficient, and a driver will rarely need to stop for fuel is, well, yawn-inducing.
Fortunately, the folks at Volkswagen used this creative approach in convincing us regarding the message above:
I have vivid memories of an 8 am Spanish class in high school--sleepy students who were less than excited to be there.
Listening to first part of the commercial and the blah pronunciations of "vamonos" and "gracias," gave me flashbacks to that time.
Nothing like hearing 30 high schoolers butcher a foreign language first thing in the morning.
Those were the days.
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