The text on the above Eukanuba advertisement image is:
She can swim to a life raft 1 1/4 miles offshore and swim back pulling it, and the thirty stranded passengers, with her.
Zelda. Half dog, half powerboat.
Bring out the extraordinary in your dog.
The ad had me hooked.
I wanted to know more about Zelda.
I went to Eukanubu's site to read additional about this amazing dog, and found...
I then turned to the trustworthy Google and searched for Zelda information.
Still nothing much; mostly repeats of the advertisement.
Finally, I found something useful.
Evidently, Eukanuba is partnering with others to create a new television show entitled "Extraordinary Dogs."
But after a brief search, I didn't see anything on Zelda--just a few clips and press releases on the program.
My message to company execs with this post?
Stirring consumer interest through an ad is fantastic, but it is only half of the process.
For those of us who want more on Zelda or whatever, always give it to us.
Because when you do, you'll have an "in" as to selling me your product or service.