Back in January, I posted on a great dog photo being used by the company Eukanuba in a marketing campaign.
The text of the "Zelda" advertisement is this:
She can swim to a life raft 1 1/4 miles offshore and swim back pulling it, and the thirty stranded passengers, with her.
Zelda. Half dog, half powerboat.
Bring out the extraordinary in your dog.
In that first post, I expressed my disappointment in finding nothing more about Zelda the dog--the ad was effective in that it got me hooked, but failed when there was no follow-up information.
Zelda was a mystery.
Well, during my blogging hiatus, I was contacted by Phil who provided the truth behind the "Zelda" photo:
The image was purchased from him by Eukanuba and features his dog "Sierra." The description of Zelda that accompanies the ad was invented by the company.
In Phil's post on the topic at his blog Phil's Depth of Field, he includes some interesting facts about what part of the image was altered and what Sierra the dog really eats.
You can go here to read his post and see additional Sierra photos.
In sum, Phil takes great photos, Eukanubu officials were wise to use the image, but their text created a demand for follow-up information on Zelda, and I believe they failed to meet that interest.
Thanks again to Phil for taking time to contact me and solve the Zelda mystery.